SELLER REPRESENTATION

184 Things Your REALTOR® Does for YOU!

Pre-Listing Activities 

1. Make appointment with seller for listing presentation 

2. Send seller a written or e-mail confirmation of listing appointment & call to confirm 

3. Review pre-appointment questions 

4. Research all comparable currently listed properties

5. Research sales activity for past 18 months from MLS & public records databases 

6. Research "Average Days on Market" for property of this type, price range & location 

7. Download & review property tax roll information

8. Prepare "Comparable Market Analysis" (CMA) to establish fair market value 

9. Obtain copy of subdivision plat/complex lay-out 

10. Research property's ownership & deed type 

11. Research property's public record information for lot size & dimensions 12. Research & verify legal description 

13. Research property's land use coding & deed restrictions

14. Research property's current use & zoning 

15. Verify legal names of owner(s) in county's public property records

16. Prepare listing presentation package with above materials 

17. Perform exterior "Curb Appeal Assessment" of subject property 

18. Compile & assemble formal file on property 

19. Confirm current public schools & explain impact of schools on market value 

20. Review listing appointment checklist to ensure all steps & actions are completed Listing Appointment Presentation 

21. Give seller an overview of current market conditions & projections 22. Review agent's & company's credentials & accomplishments in the market 23. Present company's profile & position or "niche" in the marketplace

24. Present CMA to Seller, incl. Comparables, Solds, Current Listings & Expireds 

25. Offer pricing strategy based on professional judgment & current market conditions 

26. Discuss Goals With Seller To Market Effectively 

27. Explain market power & benefits of Multiple Listing Service

28. Explain market power of web marketing, IDX & REALTOR.com 

29. Explain the work you do "behind the scenes" & availability on weekends 

30. Explain role in screening for qualified buyers & protect seller from curiosity seekers 

31. Present & discuss strategic master marketing plan 

32. Explain different agency relationships & determine seller's preference 33. Review & explain all clauses in Listing Contract & Addendum & obtain seller's signature Once Property is Under Listing Agreement 

34. Review current title information 35. Measure overall & heated square footage 

36. Measure interior room sizes 

37. Confirm lot size via owner's copy of certified survey, if available 

38. Note any & all unrecorded property lines, agreements, easements 

39. Obtain house plans, if applicable & available 

40. Review house plans & make copy 

41. Order plat map for retention in property's listing file 

42. Prepare showing instructions for buyers' agents & showing times with seller 

43. Obtain current mortgage loan(s) information: companies & loan account numbers 

44. Verify current loan information with lender(s) 

45. Check assumability of loan(s) & any special requirements 

46. Discuss possible buyer financing alternatives & options with seller 

47. Review current appraisal if available 

48. Identify Home Owner Association manager if applicable 

49. Verify Homeowner Association Fees with manager - mandatory or optional & fees 

50. Order copy of Homeowner Association bylaws, if applicable 

51. Research electricity availability & supplier's name & phone number 

52. Calculate average utility usage from last 12 months of bills 

53. Research & verify city sewer/septic tank system 

54. Water System: Calculate average water fees or rates from last 12 months of bills) 

55. Well Water: Confirm well status, depth & output from Well Report 

56. Natural Gas: Research/verify availability & supplier's name & phone number 

57. Verify security system, current term of service & whether owned or leased 

58. Verify if seller has transferable Termite Bond

Listing Appointment Presentation (continued) 

59. Ascertain need for lead-based paint disclosure 

60. Prepare detailed list of property amenities & assess market impact 

61. Prepare detailed list of property's "Inclusions & Conveyances with Sale" 

62. Compile list of completed repairs & maintenance items 

63. Send "Vacancy Checklist" to seller if property is vacant 

64. Explain benefits of Home Owner Warranty to seller 

65. Assist sellers with completion & submission of Home Owner Warranty Application 

66.,Place Home Owner Warranty in property file for conveyance at time of sale 

67. Have extra key made for lockbox 

68. Verify if property has rental units involved. And if so: 

69. * Make copies of all leases for retention in listing file 

70. * Verify all rents & deposits 

71. * Inform tenants of listing & discuss how showings will be handled 

72. Arrange for installation of yard sign 

73. Assist seller with completion of Seller's Disclosure form 

74. "New Listing Checklist" Completed 

75. Review Curb Appeal Assessment & provide suggestions to improve salability 

76. Review Interior Decor Assessment & suggest changes to shorten time on market 

77. Load listing into transaction management software program

Entering Property in Multiple Listing Service Database 

78. Prepare MLS Profile Sheet 

79. Enter property data from Profile Sheet into MLS Listing Database 

80. Proofread MLS database listing for accuracy - incl proper placement in map 

81. Add property to company's Active Listings list 

82. Provide seller copies of Listing Agreement & MLS Profile Sheet within 48 hours 

83. Take additional photos for upload into MLS & use in flyers.

Marketing The Listing 

84. Create print & Internet ads with seller's input 

85. Coordinate showings with owners, tenants, & other REALTORS®. Return all calls 

86. Install electronic lock box if authorized. Program agreed-to showing times 

87. Prepare mailing & contact list 

88. Generate mail-merge letters to contact list 

89. Order "Just Listed" labels & reports 

90. Prepare flyers & feedback faxes 

91. Review comparable MLS listings regularly to ensure property remains competitive 

92. Prepare property marketing brochure for seller's review

93. Arrange for printing or copying of supply of marketing brochures or flyers 

94. Place marketing brochures in all company agent mail boxes 

95. Upload listing to company & agent Internet site, if applicable 

96. Mail Out "Just Listed" notice to all neighborhood residents 

97. Advise Network Referral Program of listing 

98. Provide marketing data to buyers coming thru international relocation networks 

99. Provide marketing data to buyers coming from referral network 

100. Provide "Special Feature" cards for marketing, if applicable 

101. Submit ads to company's participating Internet real estate sites 

102. Price changes conveyed promptly to all Internet groups 

103. Reprint/supply brochures promptly as needed 

104. Loan information reviewed & updated in MLS as required

105. Feedback e-mails/faxes sent to buyers' agents after showings 

106. Review weekly Market Study 

107. Discuss feedback from showings with seller to determine if changes are needed 

108. Place regular weekly update calls to seller to discuss marketing & pricing 

109. Promptly enter price changes in MLS listing database 

110. Receive & review all Offer to Purchase contracts submitted by buyers' agents. 

111. Evaluate offer(s) & prepare a "net sheet" for the owner for comparison purposes

The Offer and Contract 

112. Counsel seller on offers. Explain merits & weakness of each offer 113. Contact buyers' agents to review buyer's qualifications & discuss offer 114. Deliver Seller's Disc osure to buyer upon request & prior to offer if possible 

115. Confirm buyer is pre-qualified by calling Loan Officer 

116. Obtain pre-qualification letter on buyer from Loan Officer 

117. Negotiate all offers on seller's behalf, set time limit for loan approval & closing 

118. Prepare & convey counteroffers, acceptance or amendments to buyer's agent 

119. Fax copies of contract & all addendums to closing attorney or title company 

120. When Offer to Purctiase Contract is accepted, deliver to buyer's agent 

121. Record & promptly deposit buyer's earnest money in escrow account. 122. Disseminate "UnderlContract Showing Restrictions" as seller requests 

123. Deliver copies of fully signed Offer to Purchase contract to seller 

124. Fax/deliver copies of Offer to Purchase contract to Selling Agent 

125. Fax copies of Offer to Purchase contract to lender 

126. Provide copies of siqned Offer to Purchase contract for office file I 127. Advise seller on additional offers submitted between contract & closing 

128. Change status in MLS to "Sale Pending" 

129. Update transaction management program show "Sale Pending" 

130. Review buyer's credit report - Advise seller of worst & best case scenarios 

131. Provide credit report information to seller if property will be seller-financed 

132. Assist buyer with obf,aining financing, if applicable & follow-up as necessary 

133. Coordinate with lender on Discount Points being locked in with dates 134. Deliver unrecorded property information to buyer 

135. Order septic system inspection, if applicable 

136. Receive & review septic system report & assess any possible impact on sale 

137. Deliver copy of septic system inspection report lender & buyer 

138. Deliver Well Flow Tkst Report copies to lender & buyer & property listing file 

139. Verify termite inspection ordered 

140. Verify mold inspection ordered, if required

Tracking the Loan Process 

141. Confirm Verifications Of Deposit & Buyer's Employment Have Been Returned 

142. Follow Loan Processing Through To The Underwriter 

143. Add lender & other vendors to your management program so agents, buyer & seller can track progress of sale 

144. Contact lender weekly to ensure processing is on track 

145. Relay final approval of buyer's loan application to seller Home Inspection 

146. Coordinate buyer's professional home inspection with seller 

147. Review home inspector's report 

148. Enter completion into transaction management tracking software program 

149. Explain seller's responsibilities & interpret any clauses in the contract 150. Ensure seller's compliance with Home Inspection Clause requirements 

151. Assist seller with identifying contractors to perform any required repairs 

152. Negotiate payment & oversee all required repairs on seller's behalf, if needed The Appraisal 

153. Schedule Appraisal 

154. Provide comparable sales used in market pricing to Appraiser 

155. Follow-Up On Appraisal 

156. Enter completion into transaction management program 

157. Assist seller in questioning appraisal report if it seems too low

Closing Preparations and Duties 

158. Contract Is Signed By All Parties 

159. Coordinate closing process with buyer's agent & lender 

160. Update closing forms & files 

161. Ensure all parties have all forms & information needed to close the sale 

162. Select location where closing will be held 

163. Confirm closing date & time & notify all parties 

164. Assist in solving any title problems or in obtaining Death Certificates 165. Work with buyer's agent in scheduling buyer's Final Walk- Thru prior to closing 

166. Research all tax, HOA, utility & other applicable prorations 

167. Request final closing figures from closing agent (attorney or title company) 

168. Receive & carefully review closing figures to ensure accuracy of preparation 

169. Forward verified closing figures to buyer's agent 

170. Request copy of closing documents from closing agent 

171. Confirm buyer & buyer's agent have received title insurance commitment 

172. Provide "Home Owners Warranty" for availability at closing 

173. Reviews all closing documents carefully for errors 

174. Forward closing documents to absentee seller as requested 

175. Review documents with closing agent (attorney) 

176. Provide earnest money deposit check from escrow account to closing agent 

177. Coordinate closing with seller's next purchase & resolve any timing problems 

178. Have a "no surprises" closing so seller receives a net proceeds check at closing 

179. Refer sellers to one of the best agents at their destination, if applicable 

180. Change MLS status to Sold. Enter sale date, price, selling broker, etc. 181. Close out listing in your management program Follow Up After Closing 

182.Answer ?s about filing claims with Home Owner Warranty company if requested 

183. Attempt to clarify & resolve any conflicts about repairs if buyer is not satisfied 

184. Respond to any calls & provide any information required from office files.